Best Life Insurance in United States

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Buying a life insurance policy can help provide financial protection for your loved ones, but choosing the right policy can be confusing. There are several types of life insurance policies available. Some, like term life insurance, last for a set number of years. Others, like permanent life insurance policies, can provide coverage that lasts a lifetime while offering additional savings or investment components.

To help you get started, we’ve compiled a list of the top life insurance companies of 2023. We’ve also gathered information about different types of policies, how the life insurance quote process works, and how to purchase a policy once you find the right one.

Our Best Life Insurance Companies Rating

  • Bestow
  • Haven Life
  • State Farm
  • USAA
  • Nationwide
  • MassMutual
  • Lincoln Financial Group
  • New York Life
  • Northwestern Mutual
  • Guardian Life


Bestow offers term life insurance policies that don’t require a medical exam, though applicants must answer a health questionnaire prior to purchase. Unlike most companies in our rating, you can get a quote and apply for a policy through its website without needing to go through a separate agent. This is because Bestow is a digital life insurance agency. Its policies are issued and administered by the North American Co. for Life and Health Insurance.

Haven Life

Similar to Bestow, Haven Life offers term life policies and an online application process. Unlike Bestow, Haven offers one complimentary add-on, an accelerated death benefit that is included in both the Haven Term and Haven Simple policies. There aren’t any optional riders to customize your policy.Haven Life is considered an insurance agency. The policies it sells are issued by MassMutual and C.M. Life Insurance Co., a subsidiary of MassMutual.

State Farm

State Farm is the highest-rated company in our study to offer both term and permanent life insurance policies. It also offers several optional riders, such as waiver of premium for disability and a children’s term rider. There are also two policies that don’t require a medical exam: Instant Answer Term and Guaranteed Issue Final Expense. You will need to work with an agent to purchase a policy.


Most of USAA’s policies, such as car or homeowners insurance, are available only to members of the military, veterans, and immediate family, but all U.S. citizens and permanent residents can apply for its life insurance policies. USAA life insurance policies have some features that benefit members of the military, such as expediting your application if you’re getting ready to be deployed and providing coverage if the insured person dies during war or because of an act of terrorism.

USAA’s universal life policy is issued by John Hancock and isn’t available in New York. Its guaranteed whole life policy is underwritten by Mutual of Omaha and isn’t available in Montana.


Nationwide has both term life insurance and several whole and universal life policies. There are riders available to customize your policies, including long-term care, accidental death benefit, accelerated death benefit, and conditional return of premium. While you can get a quote and apply for its term policy online, you’ll need to work with a Nationwide agent to get quotes or apply for its permanent policies.


MassMutual has a wide variety of available policies. If you purchase its term policy through a MassMutual agent, it can be converted to a permanent policy. There is also the option to purchase a term policy online, but it will be through Haven Life, a MassMutual subsidiary, and cannot be converted. You can also start the process of filing a claim online.

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